inbound

Url referrer and campaign parsing utilities

npm install inbound
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inbound


inbound is a referrer parsing library for node.js / express web apps.

How To Use

Install

npm install inbound

API

var inbound = require('inbound');
inbound.referrer.parse(url, referrer, function (err, description) {
    console.log(description);
});

url (string) is the page url, equivalent to client-side javascript's window.location.href or express.js req.url

referrer (string) is the referrer, equivalent to client-side javascript's document.referrer or express.js req.header('referrer')

Express.js Middleware

var inbound = require('inbound'),
    express = require('express');

var app = express();

app.use(function (req, res, next) {
  var referrer = req.header('referrer');
  var href = req.url;
  inbound.referrer.parse(href, referrer, function (err, desc) {
    req.referrer = desc;
    next(err);
  });
});

app.use(app.router);

app.get('/', function (req, res, next) {
  return res.send(req.referrer);
});

var port = 8000;
app.listen(port);
console.log('Server listening on port : ' + port);

Examples

Here is an example of a visitor clicking a twitter link and ending up at a New Yorker article.

var url = "http://www.newyorker.com/online/blogs/johncassidy/2012/08/economy-points-to-dead-heat-in-november.html?
mbid=gnep&google_editors_picks=true";
var referrer = "http://twitter.com/ryah";

inbound.referrer.parse(url, referrer, function (err, description) {
    console.log(description);
});
{
  "referrer": {
    "type": "social",
    "network": "twitter"
  }
}

Here's an example of a visitor clicking a campaign email from gmail, and arriving at a blog:

var url = "http://blog.intercom.io/churn-retention-and-reengaging-customers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+contrast%2Fblog+%28The+Intercom+Blog%29";
var referrer =  "https://mail.google.com/_/mail-static/_/js/main/m_i,t/rt=h/ver=am293eyFlXI.en./sv=1/am=!v8Czf-oeNMn1FOzaNKsLQrJy-oNN3RSSYMAZTBUxCzwgQcXtLnTEHCkGr437GpFE2Dliuw/d=1";

inbound.referrer.parse(url, referrer, function (err, description) {
    console.log(description);
});
{
  "referrer": {
     "type": "email",
     "client": "gmail",
     "from": "https://mail.google.com/_/mail-static/_/js/main/m_i,t/rt=h/ver=am293eyFlXI.en./sv=1/am=!v8Czf-oeNMn1FOzaNKsLQrJy-oNN3RSSYMAZTBUxCzwgQcXtLnTEHCkGr437GpFE2Dliuw/d=1",
     "link": "http://blog.intercom.io/churn-retention-and-reengaging-customers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+contrast%2Fblog+%28The+Intercom+Blog%29"
  },
  "campaign": {
    "source": "feedburner",
    "medium": "feed",
    "campaign": "Feed: contrast/blog (The Intercom Blog)"
  }
}

Supported Matchers

Social

Email Clients

Ads

Internal

Internal referrers occur when a visitor navigates between two pages of the same domain. Example: http://site.com => http://site.com/about

If there is a referrer present but it's unrecognized above, we'll just call it a link referrer.

Direct

When a visitor navigates to a site by typing in the url into the address bar, document.referrer is blank. This is called a direct referral. (There are some other reasons this can happen as well.)

Utilities

Shorten API

If you want to count the number of people who came from a specific referrer, you might want to make the following map:

referrer => { set_of_visitors }

However, referrers and urls tend to have differences that don't really matter to you, but are slightly different.

Use the inbound.shorten API to make the referrers and domains unique.

inbound.shorten.url('https://segment.io/?imm_mid=094f89&cmp=em-npa-ug-nl-sep15-html')
// "segment.io"

inbound.shorten.url('http://ianstormtaylor.com/oocss-plus-sass-is-the-best-way-to-css/?utm_source=hackernewsletter&utm_medium=email')
// "ianstormtaylor.com/oocss-plus-sass-is-the-best-way-to-css

Contribute

Contributors

Matchers

Matchers help identify and attach more semantic information to referral sources. We'd your help on adding the hundreds of social, search, ad, and other referral sources not matched yet by inbound.

To add matchers:

  1. Using existing matchers as an example, create your matcher at /lib/matchers/.
  2. Add your matcher to the priority list of matchers in index.js.
  3. Add your test cases to the test cases file.
  4. Run and confirm that your test cases pass: npm test
  5. Add your matcher to the readme.
  6. Submit your pull request!

Advanced

Why is my document.referrer blank?

  1. The visitor came directly to your site by typing the link into the browser's bar.
  2. The visitor clicked a link on an https:// page and arrived at a http:// page, such as clicking a link to http://hypem.com on a https://gmail.com email. (Chrome will strip the referrer since you're downgrading security).
  3. You were 301 redirected via a proxy that didn't maintain the referrer header.

Why is the matchers API asynchronous?

Even though most matchers do synchronous string matching, leaving the API asynchronous allows matchers that fill in more semantic information about the referrer by hitting some sort of API.

License

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